Duration

2 months (2023)

Tools

Figma (Design, Figjam), Github, Paper

The challenge

The Bubble prototype proved developers would show up for gamified learning. That part worked. What didn't work was everything around it - navigation that confused people, structure that didn't scale, and an experience that felt like it had been held together with good intentions and not much else.

Context

Learn & Earn is StackUp's gamified learning platform where developers complete quests and earn rewards. The prototype validated demand in three months but left a lot of UX debt behind. The redesign was about honouring what worked, fixing what didn't, and building something with room to grow.

The solution

We redesigned the content experience around one question: what does a learner actually need to do? The answer was simpler than the original suggested. The new design simplified navigation, clarified content structure, and created a foundation the broader superapp could eventually build on.

In this case study

We weren't starting from zero - which made it harder

Strip it back until it makes sense

The content structure problem

What ships first

What it became

We weren't starting from zero - which made it harder

We had data, a live prototype, and stakeholders who knew exactly where things were breaking. In some ways that's ideal. In other ways, starting fresh would've been easier.

I spoke with people across technical content, product, and community teams. Everyone had opinions - which is actually useful, if you know how to filter it.

We generated a lot of "How Might We" questions, clustered them, and prioritised collaboratively.