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Since the pandemic, Papermarket felt a dire need to improve the online experience to drive purchases and make it easier for their customers to order some products online. They have built their own website but aren’t pleased with the results. There have been plenty of website visitors yet few completed.
PaperMarket | Best Online Craft Kits, Gifts & Stationery Store
With this in mind, I was actually quite surprised by how difficult it was to navigate the site. I’m not a native arts and crafts person, but I could empathise with their frustrating analytics. So the question became: How might we help customers to improve their online experience?
Papermarket wants to showcase its products while maintaining the brand image, product appeal and great customer service.
As the solo designer for this project, I was given the task of redesigning Papermarket’s website. My aim was to make it as fluid as possible for the website users to understand what Papermarket offers, and how they can successfully interact and purchase
Some prioritisation work has already been done with what was required.