Duration

2 months (2023)

Tools

Figma (Design, Figjam), Github, Paper

The challenge

The prototype proved developers would engage with gamified learning, but the experience was hard to navigate and harder to scale. Users needed a straightforward way to discover content, complete quests, and track rewards without friction or confusion.

Context

Learn & Earn is StackUp's gamified learning platform where developers consume educational content and complete quests for rewards. The Bubble prototype validated demand in three months but delivered a clunky, disjointed experience that couldn't scale. The redesign focused on simplifying navigation, clarifying structure, and creating a foundation that could grow with the superapp.

The solution

We redesigned the app’s content experience by simplifying navigation and interactions, ensuring a clear and engaging layout. The new design focuses on usability for launch — delivering a seamless pathway for users to learn, complete quests, and track rewards.

In this case study

Discovering the research

Defining the barebones user journey

Information architecture

Prioritisation and breaking down the work

Results & outcomes

Discovering the research

We weren't starting from zero. The Bubble prototype had already launched and validated the concept. But the execution needed work.

I spoke with stakeholders across technical content creation, product, and community teams.