Tribe
Tribe empowers developers through education and community. I design experiences that transform how developers learn, create, and grow together.
Related projects include Admin Management Portal, Learn & Earn Content Design, Learner Progress Tracking, Multi-Community Publishing (shelved)
General Assembly
General Assembly empowers creative innovators through immersive education and real-world projects. See my work below:
Black Dot Research
BDR decodes Singapore's complex cultural signals through dual-lens methodology. I lead research in social and consumer studies.
Adopting a new corporate identity
Mixed Methods. Business China
Quantitative. OSIM
Mixed Methods. Land Transport Authority
https://shantini.medium.com/abrupt-disrupt-c3da49ef0dd0
https://shantini.medium.com/wireless-everywhere-e1ba80f2c90e
https://shantini.medium.com/the-digital-frontier-57564154b248
https://shantini.medium.com/a-brave-new-world-5b9d5c599840
https://shantini.medium.com/economic-pandemic-7fe9bdb36e89
https://shantini.medium.com/mental-illness-stigma-bda72be50072
https://shantini.medium.com/moving-into-a-post-pandemic-world-bb31a6e36f11
https://shantini.medium.com/preparing-for-a-pandemic-a783e0c61a3a
Nielsen
Nielsen empowers brands with deep consumer insights. I contributed to qual & quant projects that turned consumer stories into actionable strategies.
Qualitative. Infocomm Media Authority (IMDA)
Consumer narratives in oral care choices
Qualitative. Lion
Optimising winning package designs
Qualitative. Homestead
Interest in continued education and upskilling
Mixed Methods. Nanyang Polytechnic
Bringing light to grocery blind spots
Qualitative. Fairprice
Growth drivers in health and beauty space
Mixed Methods. Fairprice
Motivations towards eating out
Qualitative. Caesar’s Pizza
Examining alcohol purchase patterns
Qualitative. Suntory Group
Inspired by Derek Sivers
Updated Oct 1st, 2025
🎧 Listening to field recordings from cities i want to visit
📺 Watching a24 behind-the-scenes featurettes
💭 Thinking about what "premium" means in a world of infinite content
💬 Having conversations about whether AI makes taste more or less valuable
🧠 Learning how to shoot and edit short-form video (follow my cats on tiktok/ig: @sobaslayerz)
📖 Reading *dirt* by Daisy Alioto on internet culture
