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Design

Tribe

Tribe empowers developers through education and community. I design experiences for StackUp that transform how developers learn, create, and grow together.

When consistency breaks at scale

Design system audit

Nobody was finding the right events

Discovery design

From lurking to participating

Engagement redesign

One hub, many communities

SuperApp architecture

General Assembly

Independently-scoped design projects across fintech, wellness, arts, and e-commerce - each grounding research insights in end-to-end product thinking.

The moment before the mistake

Fintech UX. DBS

Designing for people who already gave up

Wellness app. Happiness Initiative

Making a hidden place feel findable

Web experience. Gillman Barracks

Buying and selling shouldn't need instructions

Marketplace UX · Papermarket

Research

Black Dot Research

BDR decodes Singapore's complex cultural signals through dual-lens methodology. I lead research in social and consumer studies.

What it takes to change who you are

Mixed Methods. Business China

Premium doesn't mean the same thing to everyone

Quantitative. OSIM

Why we act differently when we're on the move

Mixed Methods. Land Transport Authority

https://shantini.medium.com/abrupt-disrupt-c3da49ef0dd0

https://shantini.medium.com/wireless-everywhere-e1ba80f2c90e

https://shantini.medium.com/the-digital-frontier-57564154b248

https://shantini.medium.com/a-brave-new-world-5b9d5c599840

https://shantini.medium.com/economic-pandemic-7fe9bdb36e89

https://shantini.medium.com/mental-illness-stigma-bda72be50072

https://shantini.medium.com/moving-into-a-post-pandemic-world-bb31a6e36f11

https://shantini.medium.com/preparing-for-a-pandemic-a783e0c61a3a

Nielsen

Nielsen empowers brands with deep consumer insights. I contributed to qual & quant projects that turned consumer stories into actionable strategies.

What people say they value vs. what they do

Qualitative. Infocomm Media Authority (IMDA)

The stories we tell ourselves about clean teeth

Qualitative. Lion

The shelf is a conversation

Qualitative. Homestead

Who goes back to learn, and what stops them

Mixed Methods. Nanyang Polytechnic

What shoppers need but never ask for

Qualitative. Fairprice

Who's actually buying, and why now

Mixed Methods. Fairprice

It's never really just about the food

Qualitative. Caesar’s Pizza

When, where, and why the bottle comes out

Qualitative. Suntory Group

Doing

Inspired by Derek Sivers

Updated Mar 14th, 2026

🎧 Listening to James Blake's Trying Times

📺 Watching ancient civilisation documentaries on youtube

💭 Thinking about what it means to leave a system that's "strangling your creativity”

💬 Having conversations about about whether going independent (in any field) is actually freedom

🧠 Learning how to make the perfect coffee

📖 Reading Sociopath by Patric Gagne